The importance of channel partners is undeniably high in the success of a business. To increase the channel partner’s productivity, reward programs are commenced. The channel partner rewards program needs to leave a major impression and should be in line with the channel partner’s requirement of enhancing his own business. Different channel partners need different…
Tag: Channel Partner Rewards

How do metric-based channel rewards programs work?
Everyone is different and hence everyone cannot be motivated in the same way. Reward programs need to be designed carefully to target the intended audience. Understanding the demographics of the participants is very important when it comes to choosing the right rewards that can motivate them. Cultural and regional factors should also be taken into…

What can Channel Partners learn from COVID-19?
The Covid-19 pandemic and the ensuing global shutdown turned the global economy all over the world upside down, and Indian companies were no exception. The IT hardware channel industry has been one of the hardest-hit industries, incurring heavy losses during the lockdown. However, it slowly began to recover with a new synergy. Much of the…