The tyre industry in India is heavily driven by a strong distribution network dominated by channel partners. While the channel partner program is an important piece of large sales strategy for companies across industries, it becomes an essential source of revenue for tyre manufacturers. A majority of sales occur through replacement cycles, which require deeper…
Tag: Channel Partner Program
Tips To Improve Sales Through Channel Partners
Companies could have the best of offerings and an amazing sales team, but that will all hit a productivity limit because there are only so many hours in a day. While expanding the current sales team may seem logical, it can be expensive and takes up a lot of time. However, companies have another alternative…
Maximizing Channel Partner Performance: 12 Critical KPIs To Measure
In the current economy, partnerships are essential for businesses to ensure profitability. Quite a few companies depend on channel partner networks to achieve success through expansive market reach and unparalleled marketing. However, setting up a channel partner program is just one part of the strategy. You must ensure that your partners are driving growth and…
Zaggle Propel: Strengthening Brand Affinity For Channel Partners
Channel partners are an essential part of business strategy, more so in the current competitive market. With businesses relying on channel partner program as a potential distribution channel, companies need to foster loyalty through brand affinity. When channel partners develop brand affinity they continue working for your organization for an extended period. It will improve…
How To Use Channel Partner Incentive Programs To Promote New Products & Services
Channel partner program involves selling your products, services, or technologies through a third-party sales entity as a way to diversify distribution channels. It is an effective business strategy that requires almost zero investment with massive upside. In order to keep channel partners satisfied, companies organize channel partner incentives to reward their partners for their contributions….
Performance-Based Incentives: The Missing Piece to Improve Sales and Buyer Journey
Machine learning and artificial intelligence (AI) mark the dawn of the Fourth Industrial Revolution, driven by extraordinary advancements in technology. In the competitive landscape of 2023, every sales team strives for growth, efficiency, and enhanced customer experiences. One potent strategy that has consistently proven effective in achieving these goals is implementing performance-based incentives, particularly through…
5 Game-Changing Benefits Of A Channel Partner Incentives Platform For GenZ Entrepreneurs
Businesses use channel partner incentive programs to keep their partners engaged and motivated. It helped them build long-term loyalty through rewards and incentives for their efforts as they worked towards business growth. The incentives involved financial rewards, resource access, marketing enablement, and so on. While this has worked in the past, the new generation of…
Empowering Partners: Tailored Claim Processes For Enhanced Channel Incentives
Expanding your business in the current dynamic market is a challenge every business wants to address. One ideal option that companies turn to is a channel partner or channel loyalty program. Channel partners are typically organizations that help you promote, market, and sell your product or service. They invest their own marketing and sales resources,…
Channel partner management: A complete guide to boosting your revenue
Channel partners are the key to any sales funnel, but how do you maximize their potential? When enabled and nurtured, channel partners provide the opportunity to increase your sales activity, drive new customers and revenue, and capture opportunities you may not have been exposed to previously. Partner marketing allows you to improve the performance of…
