Channel loyalty programs are essential for businesses to accelerate sales and drive profitability from their sales partners. Having said that, companies must implement these loyalty programs without bias or confusion. Businesses must rely on performance metrics and revenue details before deciding on whether or not to reward a particular partner. Although most businesses sit on…
Tag: Channel loyalty program
How to Align Channel Incentives to Partner Personas?
Partner incentives are key to coordinating your ecosystem for efficient channel management. With well-executed partner incentives, your organisation can promote the ideal partner behaviours and increase channel sales. Implementing a channel partner incentive program is not a one-size-fits-all solution. Your incentive strategy and implementation are driven by your partner and co-selling objectives. Optimizing your ecosystem entails aligning your partner…
Channel Partner Loyalty Program – Good Idea?
Stop procrastinating on when is the best time is to launch a channel partner loyalty programme – Now is the time! A competent Channel loyalty programme may benefit any company, regardless of size, revenue, industry, or phase in the business model. A channel partner is typically a third-party person or a company that sells or…
