Diwali, one of the biggest festivals in India, brings with it a much-needed hope and optimism to businesses. Regardless of how the market was throughout the year, Diwali is when companies clock record sales, especially with the help of channel partners.
These partners get either a commission for every sale or a cut in revenue they generate for companies. But this alone will not motivate your channel partners to promote your brand. Organizations are moving towards creative incentive ideas such as Diwali gifting to keep channel partners inspired and motivated.
Corporate Diwali gifts for channel partners
Your channel partners may not go over and beyond to achieve your sales goals for just the commission. You must incentivize their performance through well-timed incentive programs. One such time is just around the corner- The Festival of Lights, Diwali.
Corporate Diwali gifts can be a fantastic opportunity to make your channel partners feel valued and celebrated. But there is an important element for the festive incentive plan to work, which is personalization.
Companies must demonstrate that they genuinely care about their channel partners’ preferences through corporate Diwali gifts. A personalized Diwali gift can improve your bonding with the channel partner as well as positively impact the performance for your brand.
Below are some of the key advantages of a personalized Diwali gifting strategy.
Builds better relationships
Corporate Diwali gifts can serve as a symbol of appreciation and gratitude for your channel partners. It can go a long way in establishing strengthened relationships as compared to generic corporate gifts without an occasion. Diwali gifts tailored to the interests of your channel partners will reinforce the bond that you built with them over time.
Creates community & inclusivity
By including your channel partners in your Diwali festivities, you create a sense of community. As a practice, we include people we value in our festive celebrations. Through a simple gesture of presenting the best Diwali corporate gifts customized to suit your partners’ preference, you nurture their loyalty and build a lasting and inclusive bond.
Builds a positive working atmosphere
Through the act of exchanging corporate Diwali gifts, you create a positive and cordial relationship with your channel partners. This will lead to openness in communication, and faster problem-solving. In any case, friendly rapport creates a conducive environment for better processes.
Boosts channel partner productivity
The Diwali festival can be just the right occasion to convey your gratitude for your channel partners’ efforts with a personalized corporate Diwali gift. The acknowledgment will motivate them to continue their work, and even push the envelope to contribute more to the overall business growth. A motivated channel partner will ultimately improve productivity with a sharp focus on performance.
Improves Brand reach & visibility
Personalized corporate Diwali gifts with your subtle branding can increase your company’s visibility. When your partners use the gifts you share in their day-to-day lives, they will inadvertently promote your brand. It will increase visibility, thereby improving business through referrals. However, you must curate a list of the best Diwali corporate gifts to ensure it has the desired impact.
Aligns with cultural values
Diwali being one of the biggest festivals in India is an ideal time to show that your company, as an entity, values cultural sensitivity. It will humanize your brand for your channel partners and create a harmonious relationship. Corporate Diwali gifts will also further add to your display of cultural and traditional values.
Propel Your Corporate Diwali gifting to Success with Zaggle
Personalizing Diwali gifting for your channel partners is a potential strategy to improve channel partner experience and by extension their performance. Yet most organizations don’t do it, simply because it can be tremendously difficult if done through manual processes.
To personalize corporate Diwali gifts, you must be aware of your partners’ likes, dislikes, motivating factors, and so on. One standardized way to do this is through Zaggle Propel.
It is an all-in-one solution to reward your partners and engage them for better productivity.
Propel can enhance your ability to tailor corporate Diwali gifts for your partners through its wide catalog of 1200+ brands. With access to exclusive gift merchandise, and retail gift cards like Amazon and Shoppers Stop, you can find the perfect gift that incites excitement, on propel.
