Gaining a competitive edge in a tough market requires businesses to maximise every sales opportunity. Since most companies rely on channel partners, incentive programs are crucial in boosting sales. However, implementing a generic program will not give you the desired results. In a shocking study by Forrester, it was disclosed that just 5% of channel…
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Festive Incentive Ideas to Drive Channel Partner Success This Season
In today’s competitive landscape, business relationships have evolved beyond simple transactions. Building lasting business associations require trust and loyalty. With companies generating significant revenue share through channel partners, effective engagement with them is essential. Luckily there is no better time than Diwali to enhance your channel partner experience through a festive incentive program. Since the…
How Diversifying Reward Options Can Lead To Enhanced Engagement With Channel Partners In The Tyre Industry
The tyre industry in India is heavily driven by a strong distribution network dominated by channel partners. While the channel partner program is an important piece of large sales strategy for companies across industries, it becomes an essential source of revenue for tyre manufacturers. A majority of sales occur through replacement cycles, which require deeper…
How To Measure Channel Partner Loyalty Programs
Channel partner loyalty programs are a cost-effective strategy to boost your sales number and improve your brand’s reach, but it does come at a cost. To ensure that your investment is being utilized to its fullest potential, you must measure how your funds are distributed between channel partners and who is filing for rewards. Below…
HR Guide To Performance Appraisal 2024
For HR leaders, performance appraisal is a fantastic opportunity to reiterate a culture of support, recognition, and guidance. Both employees and employers approach it from different perspectives. For employees, it signifies the outcome of all their hard work. For employers, on the other hand, performance management is an opportunity to steer employee performance and productivity…
10 Things To Do In 2024 For Employee Recognition
Employee recognition is a strategic tool that companies can utilize to drive business growth by motivating employees to increase productivity. However, employees must be rewarded with just the right programs to achieve that. For a long time, HR leaders have been following templatized programs that fail to excite or create any value. Employers must pay…
10 Best Channel Partner Incentive Programs To Boost ROI
Channel partners are often a critical sales channel for businesses across industries. Keeping them motivated and nurtured is essential to ensure long-term association with them. For this, companies rely on channel partner incentive programs. Despite putting together a rewards program, businesses find fading interest in partners. This is mostly because the incentives usually remain unchanged….
Tips To Improve Sales Through Channel Partners
Companies could have the best of offerings and an amazing sales team, but that will all hit a productivity limit because there are only so many hours in a day. While expanding the current sales team may seem logical, it can be expensive and takes up a lot of time. However, companies have another alternative…
Channel Partner Program: Enhancing Business Growth Through Incentives
For businesses to grow, they must expand their reach into newer markets and build a wide network of sales operations. This may be an expensive undertaking for SMEs. For this reason, most businesses rely on channel partner programs. These partners can be distributors, resellers, brokers, or agents who promote your business offerings and drive revenue….
