Sanjay Mishra, Sales Head at a mid-sized FMCG brand in Pune, was very happy with the new channel partner rewards program he just introduced. He assumed that with gold-class incentives and bonus cashbacks, his dealers would be raving about it. However, little did he anticipate that he would be fielding calls about delayed redemptions and…
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Channel Loyalty Programs: Why 2025 Demands a Finance-First Approach
A leading FMCG company manages its channel loyalty programs on spreadsheets. Priya, their Finance Head, and her team are responsible for tracking the incentive payments. Unfortunately, they track these incentives multiple times a month due to multiple partners. Naturally, this was resulting in lost time and efficiency. She also knew this was delaying payments and…
Why Effective Onboarding Sets the Stage for a Successful Channel Partnership
In industries like manufacturing, IT consulting, and financial services, channel partners are critical for driving growth and reaching new markets. Yet, many businesses struggle to maximize the potential of these relationships. Effective onboarding coupled with channel partner incentives play a very important role in setting the foundation for a productive and lasting partnership. The right…
The Importance of Feedback Loops in Partner Incentivization Programs
When it comes to channel partnerships, incentivizing your partners effectively can be a game-changer. Incentive programs are essential for motivating partners, driving sales, and fostering long-term loyalty. However, without robust feedback mechanisms, even the most well-designed channel incentive programs can fall short of their potential. Feedback loops are the missing link to ensuring your incentive…
Beyond Cash: How Non-Monetary Rewards Build Unbreakable Channel Partner Loyalty
Simple cash incentives are an essential feature of channel partnership models. However, in today’s world, the best business relationships are underpinned by a model of reciprocity which is not based on cash incentives, but on creating a long-lasting and profitable relationship with channel partners. More than three-quarters of firms say that non-reward motivators in partner…
Transforming Channel Partners into Brand Advocates: The How & Why
Did you know that companies with well-defined partnership programs experience nearly double the revenue growth compared to those without? A lot of it becomes possible with a comprehensive channel partner incentive program. It is not surprising that by transforming channel partners into enthusiastic brand advocates, businesses can significantly amplify their reach and impact. When partners…
Personalized Diwali Gifting: Why It Matters To Your Channel Partners
Diwali, one of the biggest festivals in India, brings with it a much-needed hope and optimism to businesses. Regardless of how the market was throughout the year, Diwali is when companies clock record sales, especially with the help of channel partners. These partners get either a commission for every sale or a cut in revenue…
Creating a Memorable Diwali Gifting Experience: Tips for HRs
Diwali – the festival of lights is one of the grandest celebrations in India. These celebrations are marked with the joy of giving and sharing. Giving gifts during Diwali helps create emotional bonds between givers and receivers. In the corporate world, Diwali celebrations help to foster a sense of belonging and loyalty between employees and…
6 Meaningful Diwali Gifts For Your Employees
Diwali is a time of joy, celebration, and togetherness. In the corporate world, it’s also a moment to show employees how much they are valued. Along with the traditional bonuses, Diwali gifts have become an important part of fostering goodwill and building stronger relationships within the team. For many employees, these gifts and bonuses aren’t…
