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Incentives can make or break your channel strategy. Yet, most companies continue to get them wrong. Designing channel partner incentives may seem straightforward; reward your partners for hitting sales numbers and expect loyalty in return. But the reality is far different. Incentive structures that overlook partner diversity, ignore behavioral insights, or lack transparency don’t just…

Summary In 2025, Diwali gifting is no longer symbolic. Strategic, thoughtful gifts can help enterprises retain clients, reward channel partners, and strengthen loyalty programs, ultimately driving measurable business growth. Why Diwali Gifting Needs a Strategic Rethink Diwali in India is more than a celebration. For businesses, it presents an opportunity to strengthen trust and reward…

Summary Discover 25+ trending Diwali 2025 corporate gifting ideas for clients, employees, and partners that foster stronger business relationships, boost loyalty, and streamline channel partner rewards with modern, scalable solutions. More Than Lights: Why Diwali Matters in Business Relationships Diwali has long been more than a festival of lights in India. For enterprises, it is…

Summary Choosing between gift cards and hampers for channel partner rewards this Diwali can shape loyalty and motivation. Learn why gift cards bring greater impact, flexibility, and long-term value. Festive seasons in India are not just about celebrations; they are also powerful opportunities for businesses to strengthen their ties with channel partners. Diwali, in particular,…

Summary: In 2025, corporate gifting is no longer limited to pens and diaries. From wireless chargers to smart bands, tech gadgets are redefining channel partner rewards programs and creating loyalty that lasts. The Shift from Token Gifts to Tech Experiences Corporate gifting and channel partner gifting in India have undergone significant evolution. Gone are the…

The festival of Diwali is synonymous with joy, lights, and togetherness. For businesses, it is also the perfect opportunity to appreciate employees, strengthen bonds with channel partners, and reinforce organizational values. But in 2025, the spotlight has shifted. Companies are leaning towards sustainable Diwali gifting. Sustainability is no longer just a buzzword; it is a…

Sanjay Mishra, Sales Head at a mid-sized FMCG brand in Pune, was very happy with the new channel partner rewards program he just introduced. He assumed that with gold-class incentives and bonus cashbacks, his dealers would be raving about it. However, little did he anticipate that he would be fielding calls about delayed redemptions and…

A leading FMCG company manages its channel loyalty programs on spreadsheets. Priya, their Finance Head, and her team are responsible for tracking the incentive payments. Unfortunately, they track these incentives multiple times a month due to multiple partners.  Naturally, this was resulting in lost time and efficiency. She also knew this was delaying payments and…

In industries like manufacturing, IT consulting, and financial services, channel partners are critical for driving growth and reaching new markets. Yet, many businesses struggle to maximize the potential of these relationships. Effective onboarding coupled with channel partner incentives play a very important role in setting the foundation for a productive and lasting partnership. The right…