Keeping channel partners motivated from time to time is a challenging task as happy channel partners are equal to a business’s overall success and brand projection. While the year-end bonuses have their own perks, making your dealers and distributors feel valued from time to time is also necessary. And when it’s the festive season, rewarding them with the best gifts would definitely count for their impeccable growth. Bringing positivity and new beginnings, Diwali is one of India’s major festivals and scope for building a healthy bond with the channel partners.
Here are five effective ways to reward your channel partners this Diwali season:
- Plan the Incentives Beforehand: Diwali is the time of celebrations and getting a token of gift well before the festivities will surely cheer up your channel partner.
- Look for various exciting ways of gifting: Thanks to the digital revolution, the gifting of channel partners is no longer a troubling task. Along with pre-loaded credit cards, also try out gift vouchers that give a versatility to the gifting culture. Many e-commerce firms are going for the voucher idea as it adds a personalized feel to it.
- Plan Customized Gifts: If you maintain a database of your channel partners to know their individual likes and dislikes, plan on customized gifts for each of them- to give a sense of importance and uniqueness.
- Design a Unique Incentive Program: Diwali is a time to celebrate victory over evil. Make the tradition a part of the business by strategizing unique incentive programs with in-house competitons and peer-to-peer nominations. Remember, there is no hard and fast rule in incentives and gifting!
- Time for Annual Celebrations: If you plan to give special notice to your channel partner on an annual basis- there is no better time than Diwali. Whether it is a bonus electronic card or a voucher, make it part of the annual Diwali ritual to generate positivity.
Concerned about how to implement these proven strategies?
Zaggle Propel is a one-stop platform for employee rewards and channel partner incentives. Customize channel partner incentives according to your business requirements and spread happiness this festive season. Make your channel partner’s Diwali time memorable with Zaggle Propel.
