Month: September 2025

Summary Choosing between gift cards and hampers for channel partner rewards this Diwali can shape loyalty and motivation. Learn why gift cards bring greater impact, flexibility, and long-term value. Festive seasons in India are not just about celebrations; they are also powerful opportunities for businesses to strengthen their ties with channel partners. Diwali, in particular,…

Summary: In 2025, corporate gifting is no longer limited to pens and diaries. From wireless chargers to smart bands, tech gadgets are redefining channel partner rewards programs and creating loyalty that lasts. The Shift from Token Gifts to Tech Experiences Corporate gifting and channel partner gifting in India have undergone significant evolution. Gone are the…

The festival of Diwali is synonymous with joy, lights, and togetherness. For businesses, it is also the perfect opportunity to appreciate employees, strengthen bonds with channel partners, and reinforce organizational values. But in 2025, the spotlight has shifted. Companies are leaning towards sustainable Diwali gifting. Sustainability is no longer just a buzzword; it is a…