Sanjay Mishra, Sales Head at a mid-sized FMCG brand in Pune, was very happy with the new channel partner rewards program he just introduced. He assumed that with gold-class incentives and bonus cashbacks, his dealers would be raving about it. However, little did he anticipate that he would be fielding calls about delayed redemptions and…
Month: June 2025

Channel Loyalty Programs: Why 2025 Demands a Finance-First Approach
A leading FMCG company manages its channel loyalty programs on spreadsheets. Priya, their Finance Head, and her team are responsible for tracking the incentive payments. Unfortunately, they track these incentives multiple times a month due to multiple partners. Naturally, this was resulting in lost time and efficiency. She also knew this was delaying payments and…