The tyre industry in India is heavily driven by a strong distribution network dominated by channel partners. While the channel partner program is an important piece of large sales strategy for companies across industries, it becomes an essential source of revenue for tyre manufacturers. A majority of sales occur through replacement cycles, which require deeper…
Month: August 2024
How To Measure Channel Partner Loyalty Programs
Channel partner loyalty programs are a cost-effective strategy to boost your sales number and improve your brand’s reach, but it does come at a cost. To ensure that your investment is being utilized to its fullest potential, you must measure how your funds are distributed between channel partners and who is filing for rewards. Below…
