The Covid-19 pandemic and the ensuing global shutdown turned the global economy all over the world upside down, and Indian companies were no exception. The IT hardware channel industry has been one of the hardest-hit industries, incurring heavy losses during the lockdown. However, it slowly began to recover with a new synergy. Much of the…
Month: June 2021
Best practices to build long-lasting relationships with channel partners
Companies are always on the lookout to introduce their products and services to more and more customers. However, it can be a setback if the company does not have the required expertise on attracting new customers and reaching out to them. Depending on the nature of the business, most organizations rely on channel partners, dealers,…
Channel incentive trends in 2021 – Building the Best Channel Partner Program
2021 brings with it a The Channel Partner Journey Mapping out the company’s desired much-needed tide of hope and optimism. While 2020 has been a rollercoaster, it has allowed us to understand the importance of channel partner programs. They have had to be reimagined and redesigned to provide more diversity in the last one year. …
